CrazeTV Partners with Pastry Fashion (NYC)
We’re delighted to announce our partnership with the super chic NYC urban fashion line Pastry, designed and run by American celebs Vanessa & Angela Simmons (stars of the MTV show “Daddy’s Girls”, and daughters of legendary rapper Rev Run of Run DMC).
Pastry is one of the leading US fashion brands for unique retro/street fashion, featuring a dazzling line-up of Sneakers (Hi-Top, Low-Top, Glam-Pie), Boots, Shoes (Heels, Wedges, Flats, Flip-flop, Eyewear, Kids & Adults Outfit (Denim, Dresses, Jackets, Bottoms & Top) – all preserving the distinctive ‘CHIC – SWEET – UNIQUE’ glam-urban design philosophy.
The partnership will see Pastry becoming the premier fashion partner of CrazeTV, and will join forces with Craze in several cross-marketing and online promotion activities, such as:
- Pastry’s products will become an integral part of our special “super-bundles”, which package together digital media (Films, Video, Music) with related physical merchandise.
- PastryTV will be featured on the CrazeTV network, over the coming weeks.
- CrazeTV’s channels will feature a host of innovative branding and promotional placements for Pastry’s products.
As our vision describes, we see fashion as the 3rd foundation of the digital lifestyle identity, along with music & films/video. The 3 merge together to shape our art/culture identity, and as such, we are keen to explore the option to provide a greater value for the consumer by bundling items and products from those 3 worlds.
