Craze Digital – Paving the Digital Highway for Films, TV, Music & Fashion

If you are in Barcelona at the MWC – we’d like to meet you!
Please visit us at Hall 2, Stands 2C12, 2B05, 2C75, 2C72.
To set a meeting, please contact us.

November 2010 showed a dramatic rating surge for CrazeTV Movies network, scoring a 4.3M views across all channels. This result marks a stunning 1.1M rise from our previous record, 3.2M on September, and the analytics show that our marketing and promotion efforts have been essential in reaching this record.

But even more, this nice result continues to prove that legal online movies – even archive and classics, if done with simple and hassle-free user experience (= don’t hustle the viewer and just show the movie in good quality), can attract many viewers and grow significantly within a  short time.

As 2011 is just around the corner, we are excited than ever to set new records and bring new productions into worldwide exposure. Let the digital realm rule

Fantastic new additions to our blowing music documentaries catalog are here!

The “Heroes” series focus on the greatest music luminaries of our times, bringing an exclusive in-depth review of their music, influences, life stories that have never been shared, studio stories together with interviews and rare footage.

Let’s take a quick view on some of the top artists which are featured under the “Heroes” series:

• Radiohead
• Neil Young
• Led Zeppelin
• Coldplay
• David Bowie
• Elvis Presley
• Nirvana
• AC/DC
• The Beatles
• Bob Dylan
• Bruce Springsteen
• Leonard Cohen
• Michael Jackson
• Tom Waits
• The Velvet Underground
• U2
• Amy Winehouse
• The Smiths
• Frank Zappa
• Madonna
• Nick Drake
• Pink Floyd
• Kate Bush
• They Byrds
• The Rolling Stones
• Metallica
• Van Morrison

Coming soon to the apps stores and CrazeTV VOD.

Classic films – the golden foundations of the art of cinema. From epic dramas, to magical comedies, thrillers, vintage philosophical sci-fi, great romance, cult horror, mysteries and adventures. Where films were really the only available canvas for a visual storytelling, and actors’ photos were being collected and stamped into notebooks by fans all over the world.

Some might think that classic films would slowly sink into oblivion, facing today’s hectic media blast of TV, internet and interactive media. However, we think quite the opposite. Through the digital lifestyle of media everywhere and social interweaving we can re-discover those classic gems, engage in discussions and creative sharing experiences, and expand our personal emotional indulgence to horizons never existed before. Playstation, Facebook, iPad, Social gaming – are all areas where the unique finesse glamour of classic films can be explored and be engaged with. The classic moments of the big screen just need some classy digital stardust.

And that’s something we are trying to do – through a host of apps and digital collections we are going to release during 2011.

Meanwhile, here’s a quick look at some of the classic titles that we are currently distributing through our digital network:

• Sabrina (Humphrey Bogart, Audrey Hepburn, William Holden)
• The Third Man (Orson Welles, Joseph Cotten, Alida Valli)
• His Girl Friday (Cary Grant, Rosalind Russell, Ralph Bellamy)
• M (Fritz Lang)
• Under Capricorn (Ingrid Bergman, Joseph Cotten, Michael Wilding)
• Bringing Up Baby (Katharine Hepburn, Cary Grant)
• To Kill A Mocking Bird (Gregory Peck)
• Charade (Cary Grant, Audrey Hepburn, Walter Matthau, James Coburn)
• Intermezzo (Leslie Howard, Ingrid Bergman)
• Lured (George Sanders, Lucille Ball, Charles Coburn)
• Intolerance (Lillian Gish, Mae Marsh, Robert Harron)
• Little Shop Of Horrors (Original version with Jack Nicholson)
• The Man Who Knew Too Much (James Stewart, Doris Day – HITCHCOCK)
• Buster Keaton – Essential Collection
• Dr. Pyckle and Mr. Pryde (Laurel & Hardy)
• Phantom Of The Opera (Lon Chaney, Mary Philbin, Norman Kerry
• The Man With The Golden Arm (Frank Sinatra)
• The Blue Angel (Marlene Deitrich)
• Father’s Little Dividend (Elizabeth Taylor, Spencer Tracy)
• The Road To Bali (Bing Crosby)
• Secret Agent (John Geilgud)
• Meet John Doe (Gary Cooper, Barbara Stanwyck)
• The Thief Of Bagdad (Conrad Veidt, Sabu, June Duprez)
• Moulin Rouge (Zsa Zsa Gabor)
• Royal Wedding (Fred Astaire, Jane Powell)

And hundreds more.

July 2010 was a great month for the Craze Digital Movies catalog, setting a record number of 1.6m views, with an average of 400k views per week.

With a few good No. 1′s and a worldwide all-time record of first page featured titles, we keep working hard to provide a legal and monetizable avenue for online movies – feature and documentary.

If you had a chance to meet with us during one of the many media shows we have attended, you probably heard us mentioning the mysterious term “commitment to the digital highway”.  Well, here’s a small but tangible example for this commitment. We realise very well that there are still many challenges to face and new business models to perfect in the digital world, but we are decisive in our %100 focus and working hard to harvest it as deeper as we can.

Interested to hear more about the digital highway? Got some video catalogs (TV, Movies) and interested to see what you can do in the online and mobile world? Then just contact us and we’d be delighted to set a time to meet.

Come meet us at Cannes Film Festival 2010, from May 12th – May 20th.

We will attend the Marché du Film and present our “Digital Extravaganza” showcase for Films at Stand 24.09, Floor 01.

Make sure to drop by! Some great new projects and features will be presented – iPhone apps, Widgets for TV & Blu-ray players, New VOD sites and of course we will hold our “Digital Film & Video Monetization” Workshop for anyone who is interested.

To schedule a meeting, please contact us:

• Through the contact form
• Send email to bizdev@crazedigital.com
• Via Cinando (search for “Craze Productions”)

Looking forward to seeing you at Cannes.

We’re delighted to announce our partnership with the super chic NYC urban fashion line Pastry, designed and run by American celebs Vanessa & Angela Simmons (stars of the MTV show “Daddy’s Girls”, and daughters of legendary rapper Rev Run of Run DMC).

Pastry is one of the leading US fashion brands for unique retro/street fashion, featuring a dazzling line-up of Sneakers (Hi-Top, Low-Top, Glam-Pie), Boots, Shoes (Heels, Wedges, Flats, Flip-flop, Eyewear, Kids & Adults Outfit (Denim, Dresses, Jackets, Bottoms & Top) – all preserving the distinctive ‘CHIC – SWEET – UNIQUE’ glam-urban design philosophy.

The partnership will see Pastry becoming the premier fashion partner of CrazeTV, and will join forces with Craze in several cross-marketing and online promotion activities, such as:

• Pastry’s products will become an integral part of our special “super-bundles”,  which package together digital media (Films, Video, Music) with related physical merchandise.
• PastryTV will be featured on the CrazeTV network, over the coming weeks.
• CrazeTV’s channels will feature a host of innovative branding and promotional placements for Pastry’s products.

As our vision describes, we see fashion as the 3rd foundation of the digital lifestyle identity, along with music & films/video. The 3 merge together to shape our art/culture identity, and as such, we are keen to explore the option to provide a greater value for the consumer by bundling items and products from those 3 worlds.

CrazeTV’s prestigious Music Documentaries catalog is truly one of our most exclusive content gems, featuring a dazzling selection of full-length documentaries on the top musicians and bands in the world, over the last century.

We are steadily adding more movies to the catalog, which is now around 500 titles, and distributed over our entire network (Web, iPhone, Android, Yahoo Connected TV and more).

The Urban music genre is represented from end-to-end on this catalog, with a big list of pioneers, revolutionaries and prominent rap/hip-hop stars. Here’s a quick look into some of the artists featured:

• Nas
• Pharrell
• Snoop Dogg
• Trina
• G-Unit
• Bow Wow
• T-Pain
• T.I.
• Notorious BIG
• Akon
• Lil’ Wayne
• Mary J Blige
• Lil’ Jon
• Outkast
• Black Eyed Peas
• Ludacris
• Bizzy Bone
• Kanye West
• Rihanna
• Ashanti
• Usher
• Alicia Keys
• Run DMC
• Public Enemy
• Aaliyah

And many more…

Great new remixes for Leona Lewis’ songs from the album “Best Kept Secret” have just been released. All remixes produced by UK Dj Mikey Gallagher, who’s been a veteran of the Ministry of Sound Radio, and currently hosts Hed Kandi’s nights in LA, as well as running his label “Shanghai Sessions”. Check them out on iTunes and soon on direct-downloads through our Kiosk widget.

• “Dip Down” (Mikey Gallagher’s Radio Mix)
• “Joy” (Mikey Gallagher’s Remix)
• “L.O.V.E” (Mikey Gallagher’s Remix)